
You've watched expenses, controlled headcount, and sharply limited other expenses. But revenue-side growth has been hard to come by. The interest is there, the economy is improving and there is opportunity in high-tech markets. It's time to turn that opportunity into revenue.
This economy has been tough, but the change you need is now easier to see and solve.
Our business is accelerating our clients' revenue, by helping them take the right message,
to the right markets, in compelling offerings that drive big-ticket sales in short sell cycles.
We work as advisors, or where it makes sense, execute and drive the revenue plan ourselves.
The MarketMakers are a senior circle of proven revenue-side leaders. Each has run startups and turnarounds, and launched and repositioned products and companies. Each has a track record creating revenue with new products, overhauling market plans, focusing revenue teams and improving field execution. We know the high-tech hardware, software and services markets and can revitalize the revenue side quickly.
We work as a team, both within our group and with client employees. For a month, a quarter, or a year. We quickly deploy the experience and knowledge of our own MarketMaker colleagues throughout the revenue initiative and leverage the market experience of the client team. A strong, experienced, cross-functional revenue team can be assembled virtually overnight, and with little of the time, effort, expense and performance risk of the usual employee recruiting and hiring process. Learn more about our team at MarketMakers Team and our tools and methods at MarketReady Services.
Every business is affected by this bad economy - but some are growing and profiting at the expense of others. It's tempting and easy to view this recession as a yellow flag. . . Read More >
Anger at Work May be Good for your Career. The BBC says getting angry at work may not be a bad thing. A Harvard Medical School study found those who repressed frustration were three times more likely to say they had reached a glass ceiling. . . Read More >
It’s a Rule of Thumb among well-run U.S. companies that they must periodically turn over the 5% to 10% of their least-productive employees. One reason is to keep costs down, but there are better reasons unrelated to cost. . . Read More >
Experience can work against you, according to France’s Insead business school. After project managers were subjected to a business simulation that measures adaptability. . . . Read More >
Certain business leadership techniques work in all times, but especially in tough recessions like this one. . . Read More >
Greg Granello on
5 Marks of Entrepreneurism

Vince Evers on
Building Growth in a Down Market

Turning Business to Revenue:
4 start-up Hurdles

Sales Tools and Processes:
An Example

Contact us today to learn how your company can get a fresh start with a MarketReady Assessment. This one-day diagnostic reviews your marketing, sales and business development status and processes. From this we'll produce a focused, plain-language proposal highlighting key areas for change and a recommended path to success.