The MarketMakers of Channel Group


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You've watched expenses, controlled headcount, and sharply limited other expenses. But revenue-side growth has been hard to come by. The interest is there, the economy is improving and there is opportunity in high-tech markets. It's time to turn that opportunity into revenue.

  • Repackage, reconfigure, re-price and take your products to new markets, or extend to adjacent markets. There's no time for new product cycles, and new market initiatives can break the expense line. Take what you have, re-productize it, get focused and sell it more effectively.
  • The recession exposed weaknesses in targeting, message and execution, and resources will continue to be limited. Get short-term help, exactly the skills needed, without adding permanent staff or expenses. A small team, if properly aimed with the right message, can make targets.
  • Buyers are still squeezing budgets. Make product value compelling, and make it sound compelling to protect margins. There is a message that will work, put it together now.

This economy has been tough, but the change you need is now easier to see and solve. Our business is accelerating our clients' revenue, by helping them take the right message, to the right markets, in compelling offerings that drive big-ticket sales in short sell cycles. We work as advisors, or where it makes sense, execute and drive the revenue plan ourselves.


Taking Businesses to Revenue


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The MarketMakers are a senior circle of proven revenue-side leaders. Each has run startups and turnarounds, and launched and repositioned products and companies. Each has a track record creating revenue with new products, overhauling market plans, focusing revenue teams and improving field execution. We know the high-tech hardware, software and services markets and can revitalize the revenue side quickly.

We work as a team, both within our group and with client employees. For a month, a quarter, or a year. We quickly deploy the experience and knowledge of our own MarketMaker colleagues throughout the revenue initiative and leverage the market experience of the client team. A strong, experienced, cross-functional revenue team can be assembled virtually overnight, and with little of the time, effort, expense and performance risk of the usual employee recruiting and hiring process. Learn more about our team at MarketMakers Team and our tools and methods at MarketReady Services.


Channel Group Clients get:


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  • Revenue-side Resource: Experienced, successful individual performers with CEO and revenue-side experience in tough markets.
  • Known Costs, Predictable Results: Contract manpower without unpredictable employee costs, bad-hire risk and long learning curves.
  • New thought, direction, action: Fresh analysis and a realistic appraisal of the product, its prospects, targets and opportunities.
  • Applied Skills: An executable revenue plan, deployable tools, and specific execution as needed to supplement the employee team.
  • Immediate Impact: Measurable results that close business in the short term, repeatable processes, and a continuing revenue pipeline.

 

 

 MarketMakers Update


Every business is affected by this bad economy - but some are growing and profiting at the expense of others. It's tempting and easy to view this recession as a yellow flag. . . Read More >


Anger at Work May be Good for your Career. The BBC says getting angry at work may not be a bad thing. A Harvard Medical School study found those who repressed frustration were three times more likely to say they had reached a glass ceiling. . . Read More >


It’s a Rule of Thumb among well-run U.S. companies that they must periodically turn over the 5% to 10% of their least-productive employees. One reason is to keep costs down, but there are better reasons unrelated to cost. . . Read More >


Experience can work against you, according to France’s Insead business school. After project managers were subjected to a business simulation that measures adaptability. . . . Read More >


Certain business leadership techniques work in all times, but especially in tough recessions like this one. . . Read More >




 MarketMakers Topics

Greg Granello on
5 Marks of Entrepreneurism


Vince Evers on
Building Growth in a Down Market


 

Greg Granello on
De-risking in the Downturn


Cindy Brown on
Better Financial Decisions




 MarketReady Cases

Turning Business to Revenue:
4 start-up Hurdles

readdownload

Sales Tools and Processes:
An Example

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Get the MarketMakers behind your revenue plan...

Contact us today to learn how your company can get a fresh start with a MarketReady Assessment. This one-day diagnostic reviews your marketing, sales and business development status and processes. From this we'll produce a focused, plain-language proposal highlighting key areas for change and a recommended path to success.


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